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Watch out for this Audio Branding Mistake
Oftentimes we get asked to help companies with their on-hold music or IVR systems. Typically our clients for these types of projects are just getting started or they’ve had a system but it wasn’t...
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Performing Arts Camp Creates Memories Using Audio Branding
You might remember the days spent at summer camp as being some of the most fun you’ve ever had. You developed skills you didn’t think you had and met some pretty cool people. However, some of these...
View ArticlePowerful Audio Branding Example From Coca-Cola
Just recently, Coca-Cola released its 2014 FIFA World Cup anthem. They have always used music as a part of their overall strategy and in doing so they have created some memorable ads, but creating an...
View ArticleThis is Your Brain on Music: How to Use Music to Turn Your Business Into a...
Organizations spend millions on music for their business every year, however, only 38% of these businesses have a strategy for using music and sound. In this webinar, I’ll cover some of the top...
View ArticleSticky Songs – Nike
The sports brand is at it again with this spot featuring Roger Federer. In the commercial you’ll also hear part of Mozart’s requium, a fitting piece for the fly I might add. Enjoy!
View ArticleThe Sound Of Steam Whistle Brewing
Over the years, Canada has produced some pretty good beer. Many of these breweries have built an impressive brand. Some have gone international and others have stayed local. In recent days, London...
View ArticleHow the Audi Sound Logo Evolved
A couple of weeks ago we talked about BMW getting a new audio logo for its worldwide brand. We’ve also looked at the history of the NBC Chimes in the past as well. To help you understand one of the...
View ArticleRoyalty Free Music at TreBrand
At TreBrand we consider listening to be one of our core competencies. Over the last two years we’ve spent a lot of time listening to our clients and potential clients to find out what you want. One...
View ArticleThe Sound of Mobile
It’s no secret, mobile phones and devices are a large part of daily lives. The way consumers use them will have an impact on how you do business, now and in the future. Understanding this usage will...
View ArticleThe Price of Business Radio Interview
A couple of weeks ago I was featured on The Price of Business with Kevin Price to talk about audio branding. The interview was aired on Business 1110 AM KTEK, part of the Bloomberg Radio network, out...
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![Various Artists – Old School / New School [iTunes Plus M4A]](http://i.imgur.com/GEFz815.jpeg)
